During the 2010 Winter Olympics in Vancouver, I was glued to the TV. Annie was a newborn who ate every two hours, so I was extremely thankful to have ’round the clock entertainment. I especially liked watching at night – I rooted just as hard for the athletes that participated in the events that weren’t on during the prime viewing hours. I imagined my newborn one day being in the Olympics.
And then. I saw those commercials. The “Thank You Mom” commercials. Oh how they made me cry. Of course, the postpartum hormones didn’t help, but the commercials were so moving that even my stoic husband teared up.
Recently I was asked by Procter and Gamble, the company behind the “Thank You Mom” commercials, to be involved with their “Proud Sponsor of Moms” campaign. Based off the 2010 commercials alone I would have said yes, but then I heard the hook – the campaign would be focusing on the moms of Special Olympic athletes.
P&G has been a supporter of The Special Olympics for 31 years, and this year they’re not only a sponsor of Team USA, but they also donated $250,000 to help fund local programs. And, for every person that becomes a fan of the Thank You Mom Facebook page and/or leaves a comment, P&G will donate $1 to support Special Olympics Team USA’s trip to Athens—up to $250,000 above their other contribution.
Over the next couple months, I am going to be writing about one family in particular. I can’t wait to help them tell their story. Here’s a preview of what’s to come:
Happy Mother’s Day to all the proud moms out there.